Brands are always looking for ways to scale and innovate. Cheddar News catches up with John Dubois, EY Consumer Data & Analytics Leader, at EY's Emerging Tech pop-up event at SXSW to find out how brands can stay ahead of emerging tech.

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Testing Out ZOZOFIT's 3D Body Measurement Suit
Cheddar's own Shannon LaNier tries out ZOZOFIT's new body suit that provides 3D scans measuring everything from waist size to body mass index. Madeleine Kanazawa, vice president of marketing for the fitness brand, breaks down how the technology works.
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