NYSE celebrates its 94th annual Christmas tree lighting on Thursday. Budweiser's Vice President of Marketing Ricardo Marques explains how the company is getting in the holiday spirit during this celebration.
Budweiser brought one of its iconic Clydesdale horses to the New York Stock Exchange for this 94th annual celebration. Marques says the original Clydesdale made its first appearance in 1933 as a gift from August A. Busch, Jr. and Adolphus Busch to their father to celebrate the repeal of prohibition.
Marques says Budweiser is ramping up marketing for this holiday season around the theme of prohibition by offering a pre-prohibition recipe. This month, Budweiser also announced it is working with the International Space Station to send and study barley into space in December. Marques says this is a step toward Budweiser's goal to become the first beer on Mars.
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Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
