NYSE celebrates its 94th annual Christmas tree lighting on Thursday. Budweiser's Vice President of Marketing Ricardo Marques explains how the company is getting in the holiday spirit during this celebration.
Budweiser brought one of its iconic Clydesdale horses to the New York Stock Exchange for this 94th annual celebration. Marques says the original Clydesdale made its first appearance in 1933 as a gift from August A. Busch, Jr. and Adolphus Busch to their father to celebrate the repeal of prohibition.
Marques says Budweiser is ramping up marketing for this holiday season around the theme of prohibition by offering a pre-prohibition recipe. This month, Budweiser also announced it is working with the International Space Station to send and study barley into space in December. Marques says this is a step toward Budweiser's goal to become the first beer on Mars.
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American businesses that rely on Chinese goods are reacting with muted relief after the U.S. and China agreed to pause their exorbitant tariffs on each other’s products for 90 days. Many companies delayed or canceled orders after President Donald Trump last month put a 145% tariff on items made in China. Importers still face relatively high tariffs, however, as well as uncertainty over what will happen in the coming weeks and months. The temporary truce was announced as retailers and their suppliers are looking to finalize their plans and orders for the holiday shopping season. They’re concerned a mad scramble to get goods onto ships will lead to bottlenecks and increased shipping costs.
Shopping expert Trae Bodge discusses how talks between the U.S. and China is good news for now, but uncertainty remains for back-to-school and the holidays.
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