Black Friday and Cyber Monday are two of the biggest shopping holidays in the United States. Brand Innovators Chief Marketing Officer Ted Rubin explains how this shopping holiday is evolving.
Rubin says his biggest takeaway from Black Friday is that "simplicity is the key." Retailers and consumers are expanding this holiday into more than just a day. It is imperative retailers make consumers' lives easy, says Rubin.
Another retailer in the spotlight is Dick's Sporting Goods. In November, shares jumped more than 20 percent. Third Quarter revenue was up more than 7 percent, but the growth was driven by store expansion rather than growth in sales at existing locations. The company's new ad campaign touts its growing store footprint this holiday season. Rubin says its important to understand the need to change business models and move beyond the brick-and-mortar experience by offering perks such as free shipping.
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Disney content has gone dark on YouTube TV, leaving subscribers of the Google-owned live streaming platform without access to major networks like ESPN and ABC. That’s because the companies have failed to reach a new licensing deal to keep Disney channels on YouTube TV. Depending on how long it lasts, the dispute could particularly impact coverage of U.S. college football matchups over the weekend — on top of other news and entertainment disruptions that have already arrived. In the meantime, YouTube TV subscribers who want to watch Disney channels could have little choice other than turning to the company’s own platforms, which come with their own price tags.
