Black Friday and Cyber Monday are two of the biggest shopping holidays in the United States. Brand Innovators Chief Marketing Officer Ted Rubin explains how this shopping holiday is evolving.
Rubin says his biggest takeaway from Black Friday is that "simplicity is the key." Retailers and consumers are expanding this holiday into more than just a day. It is imperative retailers make consumers' lives easy, says Rubin.
Another retailer in the spotlight is Dick's Sporting Goods. In November, shares jumped more than 20 percent. Third Quarter revenue was up more than 7 percent, but the growth was driven by store expansion rather than growth in sales at existing locations. The company's new ad campaign touts its growing store footprint this holiday season. Rubin says its important to understand the need to change business models and move beyond the brick-and-mortar experience by offering perks such as free shipping.
Much like all the upheaval shaking the world, the huge swings rocking Wall Street may feel far from normal. But, for investing at least, this is normal.
Joe Cecela, Dream Exchange CEO, explains how they are aiming to form the first minority-controlled company to operate an exchange in U.S. history. Watch!
