Black Friday and Cyber Monday are two of the biggest shopping holidays in the United States. Brand Innovators Chief Marketing Officer Ted Rubin explains how this shopping holiday is evolving.
Rubin says his biggest takeaway from Black Friday is that "simplicity is the key." Retailers and consumers are expanding this holiday into more than just a day. It is imperative retailers make consumers' lives easy, says Rubin.
Another retailer in the spotlight is Dick's Sporting Goods. In November, shares jumped more than 20 percent. Third Quarter revenue was up more than 7 percent, but the growth was driven by store expansion rather than growth in sales at existing locations. The company's new ad campaign touts its growing store footprint this holiday season. Rubin says its important to understand the need to change business models and move beyond the brick-and-mortar experience by offering perks such as free shipping.
Cynthia Chen, CEO of Kikoff, shares how their membership app helps users build credit with zero fees, no interest, and smart tools that make every point count.
OpenAI has announced that ChatGPT will soon engage in "erotica for verified adults." CEO Sam Altman says the company aims to allow more user freedom for adults while setting limits for teens. OpenAI isn't the first to explore sexualized AI, but previous attempts have faced legal and societal challenges. Altman believes OpenAI isn't the "moral police" and wants to differentiate content similar to how Hollywood differentiates R-rated movies. This move could help OpenAI, which is losing money, turn a profit. However, experts express concerns about the impact on real-world relationships and the potential for misuse.
CNN is launching a new “All Access” streaming subscription in the U.S. on October 28th, priced at $6.99 a month, or just $69.99 if you sign up for a full year.
