Birchbox told Cheddar that a strong relationship with top partners allows the company to select the hottest items for its subscription boxes.
For full segment [click here] (https://cheddar.com/videos/how-birchbox-decides-what-to-feature-in-its-boxes).
Elaine Low, staff writer with The Ankler, joined Cheddar News to break down the latest deal with the studios, why it was such a tough negotiation, and what lies ahead.