Real estate agents have to interact with perfect strangers on a regular basis. Agents walk into transactions without any understanding of who these clients are and the inability to have any real knowledge. That's why Forewarn will use big data to bring more knowledge and understanding to the field.
Forewarn is powered by big data company Cogint. Derek Dubner is the CEO of cognit and he joins Cheddar to explain why the real estate industry was so in need of access to big data and increased information.
Dubner says the max an agent would pay for the app and service is $19.99. Forewarn is working with large agencies on package deals to bring the cost down into the single digits.
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