How an Elite Group of eSport Ballers Got to Play in NBA 2K
*By Mike Teich*
Top video game players finally have a path to becoming pro-gamers and a shot at $1 million in prizes, said Brendan Donohue, the managing director of the NBA 2K League.
The league is a video game competition organized by the makers of the NBA 2K game and the National Basketball Association. As esports have risen in popularity, competitions like this one give gamers a chance to cash in on their talents. First-round picks in the inaugural draft can earn $35,000 for six months of play.
The pay may not stack up against actual NBA salaries, but NBA 2K League players are excited about their earnings and the progress esports have made over the past 14 months, said Donohue.
More than half of the pro hoops teams are participating in the first season of the NBA 2K League as partners. The teams built their e-rosters through a draft on April 4. A total of 72,000 video game players qualified for the league, with 102 making the final cut.
For full interview, [click here](https://cheddar.com/videos/inaugural-season-for-nba-2k-league).
On this episode of Cheddar Innovates: CEO of HereAfter AI discusses how artificial intelligence can be used to preserve family history and stories, and allow you to 'talk' to loved ones that have passed; Creator of the board game 'Travel Explore Discover' explains how she came up with the idea for this informative and educational board game, and how she's using the proceeds to give back to her community; Cheddar gets a look at Curiosity Stream's 'The Humboldt Current.'
James Vlahos, Co-Founder and CEO of HereAfter AI, joins Cheddar Innovates to discuss how artificial intelligence can be used to preserve family history and stories, and allow you to 'talk' to loved ones that have passed.
Facebook parent Meta’s miss on Q4 earnings raised alarm bells amongst investors. The tech giant lost users for the first time as it invests a lot into the metaverse, its virtual realm, in the hopes that consumers will move their social media consumption there. The stock dropped around 25 percent on the report, and CEO Mark Zuckerberg chalked it up to people flocking toward apps like TikTok, even as his own platform attempts to make a big pivot to the metaverse future. "It's gonna take a long time to develop and it's gonna take a long time to bring to fruition," Rebecca Walser, president of Walser Wealth Management told Cheddar. "In the meantime, the world is moving on. We have a very short attention span, especially on social media, and we want the short little videos. And Tiktok has just taken off."
Just this week, Facebook's parent company Meta released an update for its 3D avatar creation on Facebook and messenger. This update is encouraging users of Instagram to create their virtual selves, and it is an early step towards making the metaverse vision a reality. David Ewalt, editor-in-chief at Gizmodo joins Cheddar News to discuss.
Ed Butowsky, managing partner at Chapwood Investments, joined Wake Up With Cheddar to break down the disappointing takeaways from Spotify's Q4 earnings report, which sent the stock plunging.
Google parent company Alphabet saw yet another successful quarter reporting its final earnings report for 2021 on Tuesday. The tech giant beat Wall Street expectations across the board with much of that success owed to not only the growth of its cloud business, but also its multi-platform advertising. Joanna O'Connell, Principal Analyst at Forrester explains why advertising may be one of the keys to Alphabet’s future success.
