How a Company Backed By Serena Williams Wants to Help You Eat Healthy
Superfoods company Daily Harvest, which already counts Serena Williams and Gwyneth Paltrow as investors, raised a fresh $43 million in funding, and CEO Rachel Drori told Cheddar what she plans to do with the money.
“We are going to invest more in transitional organics,” she said. “By partnering with farmers who are today conventional and saying, ‘Hey, we’ll be along with you for this ride, it takes three years to transition from conventional to organic,’ we can increase the total pie of organic availability, therefore drive prices down.’”
Higher production costs are said to contribute to higher prices for organic foods, which can be hard to access for lower-income consumers. But the sector keeps growing anyway. The Organic Trade Association says that the market grew by $3.7 billion in 2016, making it a $47 billion industry. That drove it to a record 5.3 percent of all U.S. food sales.
Drori said her company differentiates itself by focusing on frozen snacks frozen.
“With our smoothies, you open it up, you see all the whole fruits and vegetables,” she said. “You fill it with liquid, you pop it in your blender. Then 30 seconds later you have something that was developed by a chef and a nutritionist.”
Daily Harvest’s latest round, led by Cheddar investor Lightspeed Venture Partners, also includes celebrity chef Bobby Flay and actress Haley Duff.
For full interview [click here](https://cheddar.com/videos/daily-harvest-raises-43-million).
Terecircuits CEO Wayne Rickard explains some of the other companies set to benefit from the Nvidia-led chipmaking rally, including manufacturing and toolmaking companies.
Axios reporter Erin Doherty breaks down the results from the South Carolina primary as former President Trump gets closer to winning the GOP nomination.
Jay Woods of Freedom Capital Markets shares thoughts on how the latest inflation report will impact the market, and why he expects a ‘cascade’ of IPOs if Reddit’s public debut goes well.
During AT&T's widespread outage Thursday, landline phones were a working alternative — which most of the U.S. does not have. Over half of Americans are estimated to have ditched landlines altogether.
Jade Kearney Dube, Founder & CEO of She Matters talks the Symptom Tracker app, cultural competency for healthcare providers, and being a Black woman CEO looking for funding.
Ahead of April’s planned BitCoin halving, Bitfarms CEO Geoff Morphy shares why he thinks the crypto rally will continue, plus why you’ll see a broader adoption of clean energy for mining.
Did you know there's a big difference between a dude ranch and a working cattle ranch? Check out the new generation of ranches, and live out your cowboy dreams.
