How 23andMe is Helping People Better Understand Their DNA
Market research firm Kalorama Information estimates the consumer market for genetic health testing could triple by 2022. 23andMe's Director of Product Science Shirley Wu explains how the testing company is differentiating itself in this growing market.
"We are the only direct-to-consumer genetic testing company that provides health related information," said Wu. "We believe that everyone has the right to their own DNA information. It's information about you--you should know it if you want to know it."
23andMe CEO Anne Wojcicki has been outspoken about the company's efforts to maintain a gender-equal workforce. "It's been really great to be a part of a company like that where from the beginning we had really strong female leaders who set the vision for the company," says Wu. "There's never been a question of can women hold their own."
The two tech- billionaires Elon Musk and Jack Dorsey are the latest voices to discuss the new hypothetical internet called Web 3.0. According to the billionaires, the new concept is just a "marketing buzzword" and cannot exist without venture capitalists or large backing. However, advocates of the Web 3.0 believe this decentralized space is the next big thing to help put ownership back into the hands of the people. Senior News Editor at The Verge, Richard Lawler, joined Cheddar to discuss more.
This year, the games market will generate total revenues of $180.3 billion dollars, a significant increase from 2020. While the industry continues to grow and expand into new spaces, such as the metaverse, there is still plenty of room for growth and reform in this male-dominated market. Katie Robinson, content creator, joins Cheddar News to discuss.
Barstool Sports CEO Erika Nardini joined Cheddar's Kristen Scholer to discuss plans for the future even as COVID-19 upended Barstool's sponsorship of the Arizona Bowl featuring the Boise State Broncos and the Central Michigan Chippewas due to the spreading omicron variant. "In our case as a company, coronavirus has been a big boom for us," she noted. "We've been able to create a lot of new programming, launch a lot of different personalities, and frankly take share from traditional media, and that's what we've done the entire pandemic." While she admitted to taking a hit on the canceled Bowl game, live events aren't completely off the table for Barstool in 2022. Nardini also talked about potential sports betting expansion following its partnership with Penn National Gaming.
Interest in the concept of the metaverse is heating up as more companies get on board, and Cathy Hackl, CEO of Futures Intelligence Group, a metaverse-focused consultancy, joined Cheddar to talk about trends to watch out for in 2022 and what it will take for it to be more than just a buzzword. Hackl noted that businesses likely will have to consider big technology upgrades in the upcoming year in order to keep up. "We're going to need new levels of computing power to be able to enable shared virtual experiences, both in VR but also in augmented reality," she said.
Ron Gutman, Co-CEO of Intrivo, joins Cheddar News to discuss how the company is creating a test and tech solution for Covid testing called 2Gather, and how it's using data-driven digital diagnostics to make these tests widely available and affordable.
The metaverse took the world by storm in 2021 and it is just the beginning of the virtual universe. Consumers are jumping on board and companies like Meta and Roblox are already taking advantage. Entrepreneur Andrew Duplessie joined Cheddar to discuss how the metaverse will impact the future of socialization and business. "If I'm doing anything right now, I'm building an app, I'm jumping into that ecosystem, and I'm testing it. I'm seeing what people think," he said.
