Ericsson ConsumerLab just released its annual "10 Hot Consumer Trends for 2018" report, providing insight on the biggest consumer tech trends for the coming year. The report hits on underlying shifts behind automation and the creation of a leisure society, social media echo chambers, augmented hearing, and other trends. Michael Bjorn, Head of Research at Ericsson and author of the report, sat down with us to discuss the biggest trends to watch out for.
Bjorn fills us in on what he believes is the most surprising trend. He says we used to have to know how to use the devices, but now the devices know how to use us. As an example, Bjorn highlights face recognition technology and says it could help use your mood or expressions to know how to react.
Emerging tech is scary and alluring at the same time, says Bjorn. One of the scary parts uncovered from his research is that half of the people said they'd be spooked if they couldn’t tell whether communication was coming from a bot or a human. Concerns that privacy is at risk have been rising, but he predicts we’ll see more of a demand for services that protect us as well.
The parcel delivery industry is getting more competitive as more companies enter the space with climate change in mind. Carl-Magnus Norden, founder and executive chairman at Volta Trucks, joined Cheddar to talk about electrifying delivery vehicles as well as the startup’s $44 million funding round. Despite ongoing driver shortages, he noted that he didn't see autonomous delivery being available in city settings within the next five years.
Jeff Bezos' space travel company Blue Origin is under fire after a group of 20 current and former employees signed a letter to the FAA claiming safety violations that were detailed along with accusations of sexual harassment.
Cloud contact center software company Five9's shareholders voted against the $14.7 billion all-stock acquisition deal from Zoom. A return to offices and in-person meetings have been cited for at least some of the reasons the deal ultimately fell through.
Autonomous car companies Waymo and Cruise are one step closer to offering driverless ridesharing in California after receiving approval from the state's DMV to begin charging fees for their services. Both companies still need approval from the California Public Utilities Commission before offering rides to the public.
