Ericsson ConsumerLab just released its annual "10 Hot Consumer Trends for 2018" report, providing insight on the biggest consumer tech trends for the coming year. The report hits on underlying shifts behind automation and the creation of a leisure society, social media echo chambers, augmented hearing, and other trends. Michael Bjorn, Head of Research at Ericsson and author of the report, sat down with us to discuss the biggest trends to watch out for.
Bjorn fills us in on what he believes is the most surprising trend. He says we used to have to know how to use the devices, but now the devices know how to use us. As an example, Bjorn highlights face recognition technology and says it could help use your mood or expressions to know how to react.
Emerging tech is scary and alluring at the same time, says Bjorn. One of the scary parts uncovered from his research is that half of the people said they'd be spooked if they couldn’t tell whether communication was coming from a bot or a human. Concerns that privacy is at risk have been rising, but he predicts we’ll see more of a demand for services that protect us as well.
Online tickets marketplace Vivid Seats CEO Stan Chia joined Cheddar’s "Opening Bell" to discuss the decision behind launching an IPO via a SPAC merger with Horizon Acquisition Corporation. According to Chia, it was the best route for the company as it looked to partner with a proven track record to strategize for the future. He also noted that pent-up demand for live events is as high as it's been in five years due to the pandemic. Shares are listed on the Nasdaq under the symbol SEAT.
Apple is expected to unveil a redesigned MacBook Pro, Mac Mini and the long-awaited AirPods 3 at its "Unleashed" event. We are also anticipating more information on Apple's own chip, as the chip shortage continues to ravage the tech industry. John Biggs, a writer and editor, gives a preview of the event and what we can expect from the new and improved devices.
Toyota is pledging to invest $3.4 billion into developing hybrid car batteries in the United States through 2030. The Japanese carmaker plans to establish a U.S. factory by 2025 and expects to create 1,750 jobs.
