Ericsson ConsumerLab just released its annual "10 Hot Consumer Trends for 2018" report, providing insight on the biggest consumer tech trends for the coming year. The report hits on underlying shifts behind automation and the creation of a leisure society, social media echo chambers, augmented hearing, and other trends. Michael Bjorn, Head of Research at Ericsson and author of the report, sat down with us to discuss the biggest trends to watch out for. Bjorn fills us in on what he believes is the most surprising trend. He says we used to have to know how to use the devices, but now the devices know how to use us. As an example, Bjorn highlights face recognition technology and says it could help use your mood or expressions to know how to react. Emerging tech is scary and alluring at the same time, says Bjorn. One of the scary parts uncovered from his research is that half of the people said they'd be spooked if they couldn’t tell whether communication was coming from a bot or a human. Concerns that privacy is at risk have been rising, but he predicts we’ll see more of a demand for services that protect us as well.

Share:
More In Technology
CarDekho Raises $250 Million in Pre-IPO Round
The largest car search platform in India, Cardekho, recently raised $250 million in what the company calls a pre-IPO round led by leapfrog investments. The funding bumps CarDekho above unicorn status with a $1.2 billion valuation. The company currently has a catalogue of more than 3,000 pre-owned cars for online purchases and hopes to expand with the new funding. Partner and co-head of South Asian investment for LeapFrog Stewart Langdon joins Cheddar News' Closing Bell to discuss.
E-Scooter Company Bird Goes Public to Scale Up Its Environmental Impact
E-scooter company Bird made its public debut on the New York Stock Exchange on Thursday. CFO Yibo Ling joined Cheddar to discuss what made the company launch a SPAC IPO now. Ling noted one of the deciding factors was the need to scale the business to help take "gas-guzzling cars off the road" by growing into more locations. "A large portion of our proceeds will go to fund expansion into these new geographies," he said.
What Netflix Mobile Gaming 'Baby Step' Means for the Streaming Giant
Joan E. Solsman, a senior reporter at CNET, joined Cheddar's "Opening Bell" to talk about Netflix moving to offer mobile video games for Android users as part of their subscription. She said this is likely one "baby step" for the streaming giant as it moves into the space. "You can see what Netflix wants to do eventually down the line is have these great ambitions to make their service be more than just passive TV, movies," she said. "They're moving more into merchandising, that they're moving more into in-person experiences. They're trying to broaden a way, which is a great thing to do when everyone keeps talking about metaverses."
Roku Shares Fall Amid Supply Chain Disruptions
Tuna Amobi, Director and Senior Equity Analyst at CFRA Research, joined Wake Up With Cheddar to break down the big takeaways from Roku's Q3 earnings report, as the company warns of further supply chain issues in the coming months.
Load More