Ericsson ConsumerLab just released its annual "10 Hot Consumer Trends for 2018" report, providing insight on the biggest consumer tech trends for the coming year. The report hits on underlying shifts behind automation and the creation of a leisure society, social media echo chambers, augmented hearing, and other trends. Michael Bjorn, Head of Research at Ericsson and author of the report, sat down with us to discuss the biggest trends to watch out for.
Bjorn fills us in on what he believes is the most surprising trend. He says we used to have to know how to use the devices, but now the devices know how to use us. As an example, Bjorn highlights face recognition technology and says it could help use your mood or expressions to know how to react.
Emerging tech is scary and alluring at the same time, says Bjorn. One of the scary parts uncovered from his research is that half of the people said they'd be spooked if they couldn’t tell whether communication was coming from a bot or a human. Concerns that privacy is at risk have been rising, but he predicts we’ll see more of a demand for services that protect us as well.
Facebook officially announced that it is shutting down its facial recognition software which identifies users in photos and videos. The decision comes during growing societal concerns over the use of the technology. Cathy Hackl, Tech futurist and CEO of the Futures Intelligence Group joined Cheddar's Opening Bell.
Virgin Orbit is introducing air-launch services to the Eastern Hemisphere for the first time in history. Sir Richard Branson's space launch company has signed an agreement with ANA Holdings, the owners of Japan's largest airline, to procure 20 flights of its LauncherOne rocket from an airport in Japan, a big boost for the aerospace industry in Asia. Dan Hart, CEO of Virgin Orbit, joined Cheddar to discuss the new partnership, the future of air launch, and how small satellites can help monitor climate change impacts.
Virgin Galactic is reporting an increase in demand for commercial space flights after seeing a boost in ticket sales, raising the price for a seat on a shuttle to $450,000. The company said they now have 700 customers.
Walmart has joined forces with robotruck start-up Gatik to deploy driverless grocery delivery. We spoke to the CEO and co-founder of Gatik to discuss how the technology works and how autonomous vehicles will help ease supply chain issues.
At least 7 million customers have been impacted by a data breach on the investing app Robinhood. The specific information that was leaked varied by each customer, but Robinhood stated that hackers did not access social security numbers or banking information.
Doug Astrop, managing partner at Exponential Investment Partners, joined Cheddar to discuss Peloton's precipitous price drop, and whether the company can recover as the at-home workout trend tapers off. "They've lowered the prices on their equipment to try to attract a bigger audience because ultimately they're sort of headed to this Apple ecosystem model where they can monetize a loyal customer base," he said. Astrop noted that he believes there is a reality where the in-person gym experience and Peloton's at-home programs can co-exist.
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