Ericsson ConsumerLab just released its annual "10 Hot Consumer Trends for 2018" report, providing insight on the biggest consumer tech trends for the coming year. The report hits on underlying shifts behind automation and the creation of a leisure society, social media echo chambers, augmented hearing, and other trends. Michael Bjorn, Head of Research at Ericsson and author of the report, sat down with us to discuss the biggest trends to watch out for.
Bjorn fills us in on what he believes is the most surprising trend. He says we used to have to know how to use the devices, but now the devices know how to use us. As an example, Bjorn highlights face recognition technology and says it could help use your mood or expressions to know how to react.
Emerging tech is scary and alluring at the same time, says Bjorn. One of the scary parts uncovered from his research is that half of the people said they'd be spooked if they couldn’t tell whether communication was coming from a bot or a human. Concerns that privacy is at risk have been rising, but he predicts we’ll see more of a demand for services that protect us as well.
Meta, the parent company of Facebook, turned heads on Tuesday when it announced it will block some ad-targeting, specifically those of a political and religious nature.
This is one of the most direct moves the company has made in order to minimize ad-targeting by advertisers on its platforms. Hastie Afkhami, Head of Digital at S-3 Group, joins Cheddar News to discuss the impact of this move.
Sotheby's is getting into the crypto game. The auction house announced it will now be accepting bids in increments of ETH, marking the first time that an auction will field live bids in crypto. This announcement comes just a week ahead of Sotheby's contemporary art auction 'The Now Evening Auction' for two works by Banksy: Trolley Hunters and Love is in the Air. Alex Branczik, Sotheby's Chairman for Modern & Contemporary Art joined Cheddar's Opening Bell to discuss what went into this move.
Autonomous tech developer Embark made its Nasdaq debut on Thursday via a SPAC merger, making its CEO Alex Rodrigues, the youngest chief executive of a publicly-traded company at the age of 26. He joined Cheddar's "Between Bells" to discuss what led to the IPO and what it means for the trucking industry as it looks to navigate ongoing supply chain issues. "I think there are really three major benefits to autonomous trucks. You think about the benefit from an efficiency perspective, from a safety perspective, and from an environmental perspective," Rodrigues noted.
AppHarvest CEO Jonathan Webb joined Cheddar's "Opening Bell" to talk about the company's Q3 earnings, stating sales data showed the indoor farming tech firm remained on track with its 2021 outlook. Webb also discussed a new campaign called "Fight The Food Fight," to encourage consumers to support a more resilient, sustainable food system.
SpaceX and NASA have collaborated on another successful launch sending four astronauts to the international space station. The international crew will stay in orbit aboard the ISS for six months.
On this episode of Cheddar Innovates: Yat Labs Co-Founder breaks down how a 'Yat' is changing the way people think about their online identities; Scythe Robotics CEO explains how it's bringing innovation to the landscaping industry with its autonomous, all-electric mowers; Founder of California Cowboy discusses how its creating clothing designed for creating in-person connections with others with features like a beverage pocket, bottle opener, and conversation cards; Cheddar gets a look at Curiosity Stream's 'Beyond the Spotlight' biography series.
Jack Morrison, CEO and co-founder Scythe Robotics, joins 'Cheddar Innovates' to discuss how it's bringing innovation to the landscaping industry with its autonomous, all-electric lawn mowers, and how this is addressing the labor crisis in the landscaping industry.
Naveen Jain, Co-Founder of Yat Labs, joins 'Cheddar Innovates' to discuss how a 'Yat' is changing the way people think about their online identities, and why artists like Questlove and G-Eazy are backing this idea.
Mike Proulx, VP and research director at Forrester, joined Cheddar to talk all about Disney's lackluster Q3 earnings after the company reported a slowdown in Disney+ subscriber growth. Proulx discussed a Forrester study that found 45 percent of U.S. adults subscribed to streaming services because of the pandemic but 26 percent had plans to cancel a service over the next two years. "We're always going to look at growth, and we also have to look at engagement," he said. "But both of those metrics come down to having either original or exclusive content that will offer value to the subscriber base."
