Ericsson ConsumerLab just released its annual "10 Hot Consumer Trends for 2018" report, providing insight on the biggest consumer tech trends for the coming year. The report hits on underlying shifts behind automation and the creation of a leisure society, social media echo chambers, augmented hearing, and other trends. Michael Bjorn, Head of Research at Ericsson and author of the report, sat down with us to discuss the biggest trends to watch out for.
Bjorn fills us in on what he believes is the most surprising trend. He says we used to have to know how to use the devices, but now the devices know how to use us. As an example, Bjorn highlights face recognition technology and says it could help use your mood or expressions to know how to react.
Emerging tech is scary and alluring at the same time, says Bjorn. One of the scary parts uncovered from his research is that half of the people said they'd be spooked if they couldn’t tell whether communication was coming from a bot or a human. Concerns that privacy is at risk have been rising, but he predicts we’ll see more of a demand for services that protect us as well.
David Malott, founder and chief architect at AI PlanetWorks joins Cheddar News to discuss the release of its augmented reality NFTs for the metaverse called 'TERA.'
Jess Hunichen and Emily Ward, co-founder of Shine Talent Group join Cheddar News to talk about The BodCon conference and how it empowers men and women to feel confident.
FIT:MATCH is looking to change the game when it comes to the way retailers size clothes. The company's augmented reality technology takes a look at body shape data rather than generalized, traditional sizing parameters to determine how a piece of apparel will fit wearers. Haniff Brown, CEO and founder, joined Cheddar to discuss the patented ar-powered apparel technology and partnering with pop superstar Rihanna’s Savage X Fenty lingerie line. "We launched in Vegas with Savage on January 22 and we've been having goosebumps at some of the testimonials, where customers are saying this is such an easier process versus going into a fitting room and having an associate have to touch and get handsy with a cold tape measure," Brown said.
TerraZero's chief experience officer Brandon Johnson and chief metaverse officer Ryan Kieffer joined Cheddar News to discuss the technology company making the first-ever Metaverse mortgage.
Alia Kemet, vice president of creative and digital at McCormick, joins Cheddar News to discuss Frank's RedHot releasing an edible NFT ahead of the Super Bowl.
A new analysis shows that sales in the metaverse real estate land topped $500 million in 2021. The recent surge in sales came as a result of Facebook's decision to rebrand itself as Meta in hopes to focus more on the metaverse. According to investors and analytic firms, those numbers could jump even higher and reach a billion bucks by 2025. Ceo of Republic Realm, Janine Yorio, joined Cheddar to discuss more.
In January alone, the gaming sector has seen three major acquisitions. Yesterday, Sony added to the flurry of M&A activity in the gaming space, snatching up game developer 'Bungie' for $3.6 billion dollars. Renee Gittins, executive director at the International Gaming Developers Association, joins Cheddar News to discuss.
