Soccer phenom Hope Solo is an outspoken advocate for the gender pay gap in sports. Along with her U.S. Soccer teammates she is advocating for equal pay in the league. Cheddar's Hope King spoke with the athlete about challenges facing women in sports, and how she is inspiring the next generation.
"Being the best in the world--the best soccer player in the world in my position--I still wasn't making a good enough living so I had to supplement my income," says Solo. "When you're the best in the world as a female I still am forced to make these choices that I don't want to have to make. It's a serious issue that present day athletes are facing every single day."
The gender pay gap in professional soccer is staggering. In 2016 male players won about $390,000 in bonuses for winning the World Cup, compared to $75,000 for female players according to a study by The New York Times.
"We have progressed, but at some point when it's simply not equal we can't keep talking about well it's better. Because better is not good enough," said Solo.
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Trufan, a new platform letting brands and influencers reward their most loyal fans on social media, has attracted the attention of big names in sports and entertainment, but CEO Swish Goswami told Cheddar he's taking a "very Canadian approach" by catering to mom-and-pop shops as well.
Professional lacrosse league startup Premier Lacrosse League has big ambitions to take professional lacrosse mainstream ー and now it has funding from big investors to do it. Premier Lacrosse League announced on Tuesday it closed a series A round of funding, co-led by Alibaba billionaire Joseph Tsai's J Tsai Sports, the Raine Group, and Brett Jefferson.
The star-studded Golden State Warriors is adding another flashy name to its team: Google. The NBA defending champions and the Chase Center just formed a new partnership with Google Cloud to create a high-tech sports and entertainment area. The Warriors' Chief Revenue Officer Brandon Schneider joined Cheddar to discuss the partnership.
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
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