Hollywood is looking for new sources of content in order to find the next big hit. Podcasts may be the answer. Howard Owens, Founder and Co-CEO of Propagate Content, which develops, produces, and distributes programming built upon stories, joined us to discuss one of the biggest trends in the TV industry.
Podcasts have emerged as one of the most popular ways to consume content. Owens explains how the TV industry is looking to capitalize on the trend. He says podcasts help to understand who the audience is, and they provide strong metrics on who is watching and when they are watching.
Propagate just concluded its first season of "Lore", which aired on Amazon. Owens tells us how the team worked with the producer from "The Walking Dead" to make it all happen. Propagate hopes to follow up the success with new podcasts "Sword and Scale" and "Up and Vanished", true-crime stories that have racked in millions of listeners.
Hollywood closed out an up and down 2023 with “Wonka” regaining No. 1 at the box office, strong sales for “The Color Purple” and an overall $9 billion in ticket sales that improved on 2022’s grosses but fell about $2 billion shy of pre-pandemic norms.
2024 is the Year of the Dragon for the Lunar New Year, which kicks off February 10. To commemorate the occasion, the U.S. Post Office unveiled a new dragon stamp.
