Hollywood is looking for new sources of content in order to find the next big hit. Podcasts may be the answer. Howard Owens, Founder and Co-CEO of Propagate Content, which develops, produces, and distributes programming built upon stories, joined us to discuss one of the biggest trends in the TV industry. Podcasts have emerged as one of the most popular ways to consume content. Owens explains how the TV industry is looking to capitalize on the trend. He says podcasts help to understand who the audience is, and they provide strong metrics on who is watching and when they are watching. Propagate just concluded its first season of "Lore", which aired on Amazon. Owens tells us how the team worked with the producer from "The Walking Dead" to make it all happen. Propagate hopes to follow up the success with new podcasts "Sword and Scale" and "Up and Vanished", true-crime stories that have racked in millions of listeners.

Share:
More In Culture
Kindred Launches Members-Only Home Swapping Network With $7.75 Million Seed Round
Members-only home swapping network Kindred recently announced its launch alongside a $7.75 million seed round led by Andreessen Horowitz. Homeowners and renters can exchange homes on Kindred's platform, which the company says allows members to travel and take advantage of remote-work flexibility at the fraction of the cost of a hotel or rental home. Justin Palefsky and Tas Amina, co-founders of Kindred, join Cheddar News' Closing Bell to discuss.
Curaleaf CEO Weighs in on New Jersey Cannabis Market
New Jersey has legalized recreational marijuana. The state missed cannabis holiday 4/20 by just a day. Cannabis giant Curaleaf operates three dispensaries in New Jersey. The company's CEO Joe Bayern joins Cheddar to recap the big day.
Wildfires Sweep Through Western States
Tim Brown, research professor at Desert Research Institute and director at the Western Regional Climate Center, joins Cheddar News to discuss the environmental impact of recent wildfires.
Morning Consult Shows Consumer Spending Pullback in March Amid Higher Prices
According to the Morning Consult, consumer spending in March was significantly impacted by inflation even as habits changed from purchasing goods to services as pandemic restrictions ebbed. Kayla Bruun, an economic analyst for the Morning Consult, joined Cheddar News to talk about the findings."Consumers are getting more and more concerned about paying for gas, paying for groceries — all these prices that are rising so quickly for things that they really don't have the choice but to buy," she said. "They're starting to cut back on the things that are a little bit more discretionary, realizing with prices as high as they are, it's maybe not the best time to be booking a vacation or upgrading their kitchen."
Washed Ashore: Art to Save the Sea
Plastic pollution is a problem that experts say is only getting worse. One organization is looking to change that. Activists want to save the beauty of our oceans, with the beauty of art. Brad Parks, conservation education director of the Washed Ashore project, joins Cheddar News to discuss.
Car Crash Tests Have A Major Flaw
In February 2022, over 65 congressional members sent a letter to Secretary Buttigieg and the Department of Transportation urging the agency to update certain safety standards when it comes to crash testing. So, what exactly are advocates calling for and why do they say our crash tests need a major update?
Load More