Hollywood is looking for new sources of content in order to find the next big hit. Podcasts may be the answer. Howard Owens, Founder and Co-CEO of Propagate Content, which develops, produces, and distributes programming built upon stories, joined us to discuss one of the biggest trends in the TV industry.
Podcasts have emerged as one of the most popular ways to consume content. Owens explains how the TV industry is looking to capitalize on the trend. He says podcasts help to understand who the audience is, and they provide strong metrics on who is watching and when they are watching.
Propagate just concluded its first season of "Lore", which aired on Amazon. Owens tells us how the team worked with the producer from "The Walking Dead" to make it all happen. Propagate hopes to follow up the success with new podcasts "Sword and Scale" and "Up and Vanished", true-crime stories that have racked in millions of listeners.
This year on Black Friday, the National Basketball Players Association launched a traveling NBPA-branded holiday pop-up called 'NBPA 450 Gives.' This was a 14-day long experiential and digital activation showcasing the best gifts for this holiday season, featuring items from black-owned businesses to celebrate Google's black-owned Friday initiative. JD sat down with Brooklyn Nets player, Blake Griffin, who helped launch this initiative.
The one-hour special 'Cannabiz: Legalization Goes Mainstream' explores the state of marijuana. Cheddar News is joined by Rep. Earl Blumenauer (D-OR), Village CEO Dan Pettigrew, and many more.
Bitcoin is still struggling to hold $47,000 and is well off from the near $68,000 high it saw in November. As the Federal Open Market Committee wraps up its two-day monetary policy meeting, some crypto investors are worried as they wait for news on policy. Shiv Madan, CEO of Moonwalk joins Cheddar News to discuss what's in store for the industry.
After becoming the must-have app in 2020, TikTok continues to be a dominant force in the music industry. According to TikTok's 2021 music report, 430 songs exceeded 1 billion video views on the platform this year, three times as many songs as last year. TikTok's music editorial lead, William Gruger, joined Cheddar News to discuss.
The Trevor Project released its latest extensive peer-revied study examining hormone therapy among transgender and nonbinary youth. The article is the first large-scale study to examine the relationship between receiving gender-affirming hormone therapy and rates of depression and suicide risk. Jonah DeChants, a lead research scientist for The Trevor Project, joined Cheddar News to discuss.
'And Just Like That' viewers we're left speechless after Carrie Bradshaw's 'Mr.Big' suffered a heart attack post-peloton ride and died in the show's premiere episode last week. This death by peloton caused a real-life hit to the company's stock, but it appears peloton has already bounced back. Tiffany Rolfe, R/GA's Global Chief Creative Officer, joins Cheddar News to discuss.
