Hollywood is looking for new sources of content in order to find the next big hit. Podcasts may be the answer. Howard Owens, Founder and Co-CEO of Propagate Content, which develops, produces, and distributes programming built upon stories, joined us to discuss one of the biggest trends in the TV industry. Podcasts have emerged as one of the most popular ways to consume content. Owens explains how the TV industry is looking to capitalize on the trend. He says podcasts help to understand who the audience is, and they provide strong metrics on who is watching and when they are watching. Propagate just concluded its first season of "Lore", which aired on Amazon. Owens tells us how the team worked with the producer from "The Walking Dead" to make it all happen. Propagate hopes to follow up the success with new podcasts "Sword and Scale" and "Up and Vanished", true-crime stories that have racked in millions of listeners.

Share:
More In Culture
Walk and Talk With Ellis Brooklyn CEO Bee Shapiro
Bee Shapiro, Founder and CEO of clean perfume brand Ellis Brooklyn, joins Cheddar News' Hena Doba on a Walk and Talk to discuss the brand's origin, and how she's breaking boundaries in the fragrance industry.
M&M'S 'Brown' Rings the Opening Bell
Cheddar News is excited to welcome Brown as its newest guest host. To celebrate, Brown had the opportunity to ring the opening bell at the New York Stock Exchange.
2023 Grammy Awards Preview
Grammy weekend has arrived and Cheddar News has the rundown of what viewers can expect on music's biggest night.
Load More