Hollywood is looking for new sources of content in order to find the next big hit. Podcasts may be the answer. Howard Owens, Founder and Co-CEO of Propagate Content, which develops, produces, and distributes programming built upon stories, joined us to discuss one of the biggest trends in the TV industry. Podcasts have emerged as one of the most popular ways to consume content. Owens explains how the TV industry is looking to capitalize on the trend. He says podcasts help to understand who the audience is, and they provide strong metrics on who is watching and when they are watching. Propagate just concluded its first season of "Lore", which aired on Amazon. Owens tells us how the team worked with the producer from "The Walking Dead" to make it all happen. Propagate hopes to follow up the success with new podcasts "Sword and Scale" and "Up and Vanished", true-crime stories that have racked in millions of listeners.

Share:
More In Culture
In Case You Missed It: Fifth Grader Finds Error in Science Textbook
A Virginia fifth grader has made headlines for spotting an error in his science textbook. He noticed an igneous rock and a sedimentary rock had been labeled incorrectly and told his teacher who then helped get the message to the publisher, Five Ponds Press. The publisher reportedly sent a handwritten letter thanking the fifth grader for catching the error.
Load More