Hollywood is looking for new sources of content in order to find the next big hit. Podcasts may be the answer. Howard Owens, Founder and Co-CEO of Propagate Content, which develops, produces, and distributes programming built upon stories, joined us to discuss one of the biggest trends in the TV industry. Podcasts have emerged as one of the most popular ways to consume content. Owens explains how the TV industry is looking to capitalize on the trend. He says podcasts help to understand who the audience is, and they provide strong metrics on who is watching and when they are watching. Propagate just concluded its first season of "Lore", which aired on Amazon. Owens tells us how the team worked with the producer from "The Walking Dead" to make it all happen. Propagate hopes to follow up the success with new podcasts "Sword and Scale" and "Up and Vanished", true-crime stories that have racked in millions of listeners.

Share:
More In Culture
‘That '70s Show’ Actor Danny Masterson Convicted of 2 Counts of Rape
“That '70s Show” star Danny Masterson was led out in handcuffs from a Los Angeles courtroom Wednesday and could get 30 years to life in prison after a jury found him guilty on two of three counts of rape at his second trial, in which the Church of Scientology played a central role.
Walk and Talk: New York Fashion Week Founder Fern Mallis
Cheddar News anchor Hena Doba joins Fern Mallis, founder of New York Fashion Week, for a walk-and-talk touching on the origins of the weeklong event and how it became one of the biggest celebrations of fashion in the world. 
Load More