Christmas is just days away, but some shoppers are still looking to get last minute deals. Now, it is a race for retailers to get those shoppers through their doors and on their websites. Marsha Collier joins Cheddar to explain how retailers can do that and how certain retailers are winning.
Collier says that engaging the customer when they enter through the door is key. Make sure you have interactive displays and an attentive staff. She also advocates for beacons, an in-store technology that can push customers notifications when they pass an item they might want to buy.
Collier stresses the key of mobilizing your staff as well. Empower them to interact with consumers online by communicating and representing the brand.
Plus, Starbucks reported its first quarter of declining sales and earnings since the pandemic, Biden tries to tackle the national debt and Warren Buffett is set to host the annual meeting of his investment firm Berkshire Hathaway.
Cetera Holdings CEO Mike Durbin sits down with Cheddar to discuss the important of financial planning, investment strategy and the state of today's market.
