Christmas is just days away, but some shoppers are still looking to get last minute deals. Now, it is a race for retailers to get those shoppers through their doors and on their websites. Marsha Collier joins Cheddar to explain how retailers can do that and how certain retailers are winning.
Collier says that engaging the customer when they enter through the door is key. Make sure you have interactive displays and an attentive staff. She also advocates for beacons, an in-store technology that can push customers notifications when they pass an item they might want to buy.
Collier stresses the key of mobilizing your staff as well. Empower them to interact with consumers online by communicating and representing the brand.
PepsiCo's "Rolling Remembrance" American Flag Relay Puts Veteran Drivers at the Wheel to Raise Funds and Awareness for Children of Fallen Patriots Foundation
Fresh off the company’s IPO at the New York Stock Exchange Bowhead Specialty CEO Stephen Sills discusses what’s next and why some insurance rates are rising.
AAA predicts a surge in summer 2024 travel, with 44 million travelers, surpassing pre-pandemic levels. Expect more solo trips, AI use, and Taylor Swift.
As Americans prepare for a long weekend of grilling, Impossible Foods wants to put aside the culture wars, win over meat eaters – and IPO when it's 'ready.'
In April, grocery prices rose by 1.2 percent, reaching pre-pandemic levels of food inflation. Could an e-commerce grocer be the solution? Thrive Market says yes
