Christmas is just days away, but some shoppers are still looking to get last minute deals. Now, it is a race for retailers to get those shoppers through their doors and on their websites. Marsha Collier joins Cheddar to explain how retailers can do that and how certain retailers are winning.
Collier says that engaging the customer when they enter through the door is key. Make sure you have interactive displays and an attentive staff. She also advocates for beacons, an in-store technology that can push customers notifications when they pass an item they might want to buy.
Collier stresses the key of mobilizing your staff as well. Empower them to interact with consumers online by communicating and representing the brand.
PLUS: American Eagle marks 30 NYSE years with a record stock high. CMO Craig Brommers discusses Gen-Z trends and collabs with Coco Gauff and Trevor Lawrence.
The Verge's Emma Roth joins Cheddar to discuss the iPhone 16, Apple Watch upgrades, all things Airpods and Apple Intelligence. But is it worth the hype? Watch!
The U.S. added 142,000 jobs in August, below expectations. The unemployment rate fell to 4.2%. The cooling job market raises chances for an interest rate cut.
