On December 15th Hip Hop artist Jeezy releases his brand new studio album, "Pressure." The artist and entrepreneur kicks off his nationwide tour at the end of the month. He stops by Cheddar to discuss his projects on the stage, and in business.
Jeezy says his music has always been motivating and inspirational, and with his latest album, he drew from real-life circumstances. Jeezy wants to inspire his listeners to believe that anything is possible.
The artist has partnerships with brands including Tequila Avion, American Cut Steakhouse, and Defiance Fuel water. Jeezy shares he is also investing in Bitcoin. The artist says the secret to his success is having a great team by his side.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
