The cannabis culture company launched an equity crowdsourcing campaign on its own website Tuesday ahead of an official IPO expected this quarter. CEO Adam Levin told Cheddar shares will be offered at $11 apiece.
For the full interview, [click here](https://cheddar.com/videos/adam-levin-on-taking-high-times-public-on-the-nasdaq).
Elaine Low, staff writer with The Ankler, joined Cheddar News to break down the latest deal with the studios, why it was such a tough negotiation, and what lies ahead.