Helping Consumers Cut the Cord

According to the media consulting agency SNL Kagan, in 2015 1 million consumers had officially cut the cord. In the third quarter of 2017 alone, there were 1.2 million people who cut the cord, the most in any quarter so far. It seems the future of media could be wireless and CobbleCord is a company that is helping facilitate that. Virginia Juliano is the CEO and Co-founder of CobbleCord, and she joins Cheddar to explain how CobbleCord is making it easier for consumers to go wireless. CobbleCord has consumers fill out a survey to assess which channels and bundles are best for them. Then, the company suggests packages that are both considerate of the viewer's interests and wallet.

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