*By Christian Smith*
Bud might seem like the new brew, with so many beer companies [investing in cannabis](https://cheddar.com/videos/corona-brewer-adds-cannabis-to-its-booze-business-in-4-billion-deal) and making THC-infused beverages. But Heineken's future, like its long history, lies in beer.
"We believe that core growth still remains in the beer category itself," Jonnie Cahill, Heineken USA's chief marketing officer said in an interview with Cheddar. "For sure there will be some overlap between the categories, but we know over time beer is a staple of young people and everybody's life."
Constellation, the company behind Corona and Modelo, announced a $4 billion investment Wednesday in the Canadian cannabis company Canopy Growth. The news excited consumers, but caused a sell-off in Constellation's stock over concerns the beverage conglomerate paid too much for a 38 percent stake in a company valued around $5 billion.
Heineken has its own entrant in the cannabis-beer crossover market. The company has a 50 percent stake in Lagunitas, which launched in June its first cannabis-infused drink, HiFi Hops. It's an alcohol-free beverage that tastes like beer but with the high-flying effects of THC.
No matter the products, Cahill said, Heineken's strategy for reaching new customers remains the same.
"It's about making people smile, improving their weekends, bringing people together, and socializing."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjIyMTQ=).
Costco shares fell in afterhours trading after the company saw total revenue fall slightly shy of Wall Street estimates while e-commerce sales tumbled 9.6%.
Alex Morris, chief investment officer with F/M Investments, joined Cheddar News to discuss near session highs in Thursday's trading despite soaring yields.
In this photo illustration, a silhouetted woman holds a smartphone with the Neuralink logo displayed on the screen. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)
Character design studio Superplastic recently raised $20 million in a Series A round. Paul Budnitz, founder and CEO of Superplastic, joined Cheddar News to discuss the financing and a new collaboration with Amazon to develop a new series.
About 45% of American households invest in REITs. Jeremy Pagan, research analyst with Morningstar Inc., joined Cheddar News to explain the pros and cons of investing in REITs.
A Republican-led House panel voted to advance a bill that would give President Joe Biden the power to ban TikTok. Chris Pierson, the founder and CEO of BlackCloak, joined Cheddar News to discuss how the process could affect other businesses.
