*By Christian Smith*
Bud might seem like the new brew, with so many beer companies [investing in cannabis](https://cheddar.com/videos/corona-brewer-adds-cannabis-to-its-booze-business-in-4-billion-deal) and making THC-infused beverages. But Heineken's future, like its long history, lies in beer.
"We believe that core growth still remains in the beer category itself," Jonnie Cahill, Heineken USA's chief marketing officer said in an interview with Cheddar. "For sure there will be some overlap between the categories, but we know over time beer is a staple of young people and everybody's life."
Constellation, the company behind Corona and Modelo, announced a $4 billion investment Wednesday in the Canadian cannabis company Canopy Growth. The news excited consumers, but caused a sell-off in Constellation's stock over concerns the beverage conglomerate paid too much for a 38 percent stake in a company valued around $5 billion.
Heineken has its own entrant in the cannabis-beer crossover market. The company has a 50 percent stake in Lagunitas, which launched in June its first cannabis-infused drink, HiFi Hops. It's an alcohol-free beverage that tastes like beer but with the high-flying effects of THC.
No matter the products, Cahill said, Heineken's strategy for reaching new customers remains the same.
"It's about making people smile, improving their weekends, bringing people together, and socializing."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjIyMTQ=).
President of Champagne Laurent-Perrier U.S. Michelle DeFeo discusses how she got started in the French wine industry, why she's proud to work for a women-owned brand, and the secret to perfectly opening a bottle of champagne every time.
Markets shuddered Wednesday on worries about a spreading banking crisis and how badly it will hit the economy, and stocks and bond yields fell on both sides of the Atlantic.
Federal Reserve Chairman Jerome Powell should be very cautious when deciding to raise interest rates or he risks another bank crisis, Rep. John Garamendi (D-Calif. 8th District) told Cheddar News.
Eric Menees, CEO and co-founder of fintech lender Fynn, joined Cheddar News to discuss how his startup offers private student loans for the nation's skilled workforce.
Matt Stucky, senior portfolio manager with Northwestern Mutual Wealth Management Co., joined Cheddar News to discuss Tuesday's trading session as the market digests SVB's collapse and as well as a key inflation report.
Matthew Goldberg, banking analyst at Bankrate.com, joined Cheddar News to explain what steps you should take to ensure your cash is safe with your financial institution.
