*By Christian Smith*
Bud might seem like the new brew, with so many beer companies [investing in cannabis](https://cheddar.com/videos/corona-brewer-adds-cannabis-to-its-booze-business-in-4-billion-deal) and making THC-infused beverages. But Heineken's future, like its long history, lies in beer.
"We believe that core growth still remains in the beer category itself," Jonnie Cahill, Heineken USA's chief marketing officer said in an interview with Cheddar. "For sure there will be some overlap between the categories, but we know over time beer is a staple of young people and everybody's life."
Constellation, the company behind Corona and Modelo, announced a $4 billion investment Wednesday in the Canadian cannabis company Canopy Growth. The news excited consumers, but caused a sell-off in Constellation's stock over concerns the beverage conglomerate paid too much for a 38 percent stake in a company valued around $5 billion.
Heineken has its own entrant in the cannabis-beer crossover market. The company has a 50 percent stake in Lagunitas, which launched in June its first cannabis-infused drink, HiFi Hops. It's an alcohol-free beverage that tastes like beer but with the high-flying effects of THC.
No matter the products, Cahill said, Heineken's strategy for reaching new customers remains the same.
"It's about making people smile, improving their weekends, bringing people together, and socializing."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjIyMTQ=).
Apple, the tech giant, is trying to trademark images of apples, the fruit. The company has been pursuing the trademark since 2017, and its latest battleground is Switzerland, where its appealing a partial trademark that would only cover black-and-white depictions of Granny Smith apples.
India's IndiGo airline is buying 500 passenger jets from European planemaker Airbus, the two companies said Monday, in a record-setting order that underscores surging demand for air travel fueled by the country's economic growth.
China’s Alibaba Group has announced a major management reshuffle as the e-commerce giant restructures into six different business divisions to adapt to fast-changing technologies.
Multinational companies including Amazon, Marriott and Hilton pledged Monday to hire more than 13,000 refugees, including Ukrainian women who have fled the war with Russia, over the next three years in Europe.
Many parents are already planning an early outing for back-to-school shopping, despite the early days of summer. Inflation concerns have spurred people to plan ahead in spending. Bryce Gruber, executive editor of Today's Parent, joined Cheddar News to help provide money-saving tips for affordable school shopping.
