*By Christian Smith*
Bud might seem like the new brew, with so many beer companies [investing in cannabis](https://cheddar.com/videos/corona-brewer-adds-cannabis-to-its-booze-business-in-4-billion-deal) and making THC-infused beverages. But Heineken's future, like its long history, lies in beer.
"We believe that core growth still remains in the beer category itself," Jonnie Cahill, Heineken USA's chief marketing officer said in an interview with Cheddar. "For sure there will be some overlap between the categories, but we know over time beer is a staple of young people and everybody's life."
Constellation, the company behind Corona and Modelo, announced a $4 billion investment Wednesday in the Canadian cannabis company Canopy Growth. The news excited consumers, but caused a sell-off in Constellation's stock over concerns the beverage conglomerate paid too much for a 38 percent stake in a company valued around $5 billion.
Heineken has its own entrant in the cannabis-beer crossover market. The company has a 50 percent stake in Lagunitas, which launched in June its first cannabis-infused drink, HiFi Hops. It's an alcohol-free beverage that tastes like beer but with the high-flying effects of THC.
No matter the products, Cahill said, Heineken's strategy for reaching new customers remains the same.
"It's about making people smile, improving their weekends, bringing people together, and socializing."
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjIyMTQ=).
An attorney representing passengers of an Alaska Airlines flight that lost a door plug in midair says a “whistling sound” was heard on a previous flight of the same Boeing 737 Max 9.
What do Arnold Schwarzenegger, Aubrey Plaza, and Tom Brady all have in common? You'll see them on Super Bowl Sunday, but not on the field. If you only watch the Super Bowl for the ads, here's a sneak peek.
The Federal Communications Commission knows (to loosely quote Drake) "when that [AI robocall] hotline bling, that can only mean one thing" — deception. The agency says bad actors have been using these voices to misinform voters.
David Stryzewski, CEO of Sound Planning Group, breaks down Disney’s latest results, from adding Taylor Swift to building out ESPN, and why Bob Iger’s leadership is crucial.
Kevin Cohee, CEO and chairman of OneUnited Bank, discusses the power of financial literacy and how education and technology can help bridge the racial wealth gap.
Alex McGrath, Chief Investment Officer at NorthEnd Private Wealth, discusses why the A.I. hype can’t power the market forever and how to position investments in the current market.
Paul Verna of Insider Intelligence breaks down how the company is positioned, whether they can make their streaming service profitable, and the upper limit of streaming bundle prices.
