Headspace Wants You to Get in Touch With Your Body
*By Alyssa Caverley*
You might not think that your smartphone, with all its flashing message alerts and beeping reminders, would be the tool to help you slow down and get in touch with your thoughts.
But that's what the guided meditation app Headspace aims to do by giving its 28 million users a way to improve their health and happiness at any time of day. It was one of the top lifestyle and wellness apps in the first quarter of 2018.
"It is genuinely a coming together of a consumer need and something being offered in a very different way," said the Headspace co-founder Andy Puddicombe in an interview with Cheddar's CEO Jon Steinberg. "You have meditation that's been around for a few thousand years, so this isn't new."
Puddicombe, who trained for 10 years as a Tibetan Buddhist monk in Northern India, said that Headspace was designed to help make meditation accessible to people's modern daily lives.
"So most people think of meditation ー 'O.K. I've got to sit down on the floor, cross legged, light some incense' ー we've tried to kind of take it away from that to make you feel sort of grounded and down to earth," Puddicombe said. "So I encourage people to sit down on a comfortable chair and just focus their attention in the distance."
He said the point was to show people who download the app that meditation is an individual experience and anyone can do it. And it's Puddicombe's voice ー the voice of Headspace ー that will help guide you through it and maybe even lull you to sleep.
"Meditation gives you what you need and if, at that time, you need sleep and you feel amazing when you wake up, that's a win," he said.
For full interview, [click here](https://cheddar.com/videos/headspace-founder-on-why-meditation-app-clears-up-the-brain-fog-for-users).
Melissa Gonzalez, CEO and Founder of The Lionesque Group, joins Cheddar News' Closing Bell, where she explains why she feels mixed about the Walmart's new initiative and what will make mass adoption of this offering difficult.
Exercise equipment maker Peloton is attempting to run away from a recent bout of controversy. CEO John Foley published an open letter to employees on Thursday after reports that said Peloton was pausing production of its Bike and Tread products, delaying the opening of a new U.S. factory, and considering job cuts. In the letter, Foley wrote that the information in the reports was 'incomplete,' 'out of context,' and not reflective of Peloton's strategy. Peloton's stock responded on Friday, with shares bouncing back after falling nearly 24% in the regular session on Thursday. CFRA Research's Director of Research Ken Leon joined Cheddar News' Closing Bell to discuss.
Home essentials maker Outlines announced its launch at the beginning of 2022, along with $1 million in pre-seed funding led by Social Impact Capital. Outlines says it is re-imagining how we keep our homes clean while also reducing plastic waste. The company's debut product, the Shower Liner System, is made of long-lasting materials, including easy-to-recycle plastic. Outlines co-founder and CEO Luke Young and co-founder and COO Megan Ceryanec joined Cheddar News' Closing Bell to discuss.
eToro, the social trading platform that offers crypto, forex, and equities, recently announced that it's giving U.S. users the option to include stocks and ETFs as part of their investment portfolios. Lule Demmissie, CEO of eToro U.S., joined Cheddar to talk about the company’s expanded offerings. "We felt, although crypto is a fantastic asset class, that individuals benefit from having a broader access to different kinds of investments, and equities is definitely one of them," Demmissie noted.
Coming off of CES, Blink Charging announced a partnership with legacy automaker General Motors to provide charging stations for its newest electric cars. The company specializes in stations they own and operate that also accommodate residential and commercial locations. Michael D. Farkas, founder and CEO, noted that they "don’t discriminate” when it comes to locating their chargers while also taking the philosophy of seeing their hardware more like hot water heaters rather than smartphones constantly in need of upgrading. "We believe it's one of the reasons why we were selected by GM," Farkas said. "These dealerships have to invest in these locations and make sure that this hardware is workable for a very, very long period of time."
Simeon Siegel, managing director and senior analyst at BMO Capital Markets joins Cheddar News to discuss CNBC's report that Peloton plans to halt production, despite the company's CEO denying those claims.
Jackie Rotman, founder and CEO of the Center for Intimacy Justice joins Cheddar News to talk about why Facebook is banning ads by companies targeting women's sexual health but not ads catered to men.
TikTok recently announced that it is testing a paid subscription model. The news comes days after Instagram publicized a similar service. TikTok has made $2.3 billion from in-app purchases, but mostly through tips, in 2021, showing that its users may be open to spending money on the platform.
Netflix beat its earnings projections for Q4 — but the stock still plummeted as the streaming pioneer cut back on its forecast for future subscribers. Michael Robinson, the chief technology strategist at Money Map Press, joined Cheddar to discuss the report and what's driving the downward pressure on its shares. "It's the growth is really what's worrying people," he said. "'A' we have slowing economic growth, and 'B' we've got slowing growth for this company, as 'C' we have an increase in competition."