Would Microsoft Buy Fortnite Headset-Maker Turtle Beach?
*By Michael Teich*
High-flying gaming headset maker Turtle Beach could find itself a buyer in Microsoft.
That's according to D.A. Davidson senior research analyst Tom Forte, who told Cheddar the company could be an acquisition target as the Xbox-maker angles to become a bigger player in the video game world.
"I would argue Microsoft could just as well buy Turtle Beach rather than try to come up with Microsoft's own lineup of console headsets," Forte said. "Their sweet spot is really the console, and not necessarily the accessories."
While Forte believes Microsoft ($MSFT) has cachet with esports gamers thanks to the Xbox, he thinks the challenge would ultimately be to create a headset that is technologically superior to what Turtle Beach ($HEAR) offers.
Even high-end audio companies like Beats, owned by Apple ($AAPL), have trouble breaking into the esports business.
"No disrespect to Beats, but this isn't really about marketing dollars. It's about who's offering me the best technology so I can play the games I like as effective as possible," Forte said.
Turtle Beach makes headsets for a variety of consoles, including PlayStation 4, Nintendo Switch, and Xbox One.
Shares have soared this year, fueled by the viral popularity of social games like mega-hit "Fortnite," which posted a new record monthly player count of 78 million in August. And though the stock has pulled back from its highs of early August, they're still up more than 1,000 percent in 2018.
For full interview [click here](https://cheddar.com/videos/microsoft-could-buy-turtle-beach-says-analyst-tom-forte).
Ed Siddell, CEO and Chief Investment Advisor at EGIS financial explains why election years tend to cause bull markets, the latest inflation data, and why he’s concerned about the ‘debt bubble.’
Archer Aviation founder and CEO Adam Goldstein shares big news about the aerospace company's new partnership with NASA and why they want to make your trip to the airport just five minutes long.
iFit CEO Kevin Duffy shares how the company is bringing artificial intelligence-powered workouts to consumers, plus other fitness trends to be on the lookout for in 2024.
Macy’s is rejecting a $5.8 billion takeover offer from investment firms Arkhouse Management and Brigade Capital Management, saying they didn’t provide a viable financing plan. The firms offered $21 per share for the stock they don’t already own.
Sports Illustrated's employee union said in a statement that the layoffs would be a significant number and possibly all, of the NewsGuild workers represented.
CEO and founder of Pinstripes Dale Schwartz shares his thoughts on taking the company public, why they're set for growth this year, and why he's not concerned about inflation weighing on the restaurant sector.