Would Microsoft Buy Fortnite Headset-Maker Turtle Beach?
*By Michael Teich*
High-flying gaming headset maker Turtle Beach could find itself a buyer in Microsoft.
That's according to D.A. Davidson senior research analyst Tom Forte, who told Cheddar the company could be an acquisition target as the Xbox-maker angles to become a bigger player in the video game world.
"I would argue Microsoft could just as well buy Turtle Beach rather than try to come up with Microsoft's own lineup of console headsets," Forte said. "Their sweet spot is really the console, and not necessarily the accessories."
While Forte believes Microsoft ($MSFT) has cachet with esports gamers thanks to the Xbox, he thinks the challenge would ultimately be to create a headset that is technologically superior to what Turtle Beach ($HEAR) offers.
Even high-end audio companies like Beats, owned by Apple ($AAPL), have trouble breaking into the esports business.
"No disrespect to Beats, but this isn't really about marketing dollars. It's about who's offering me the best technology so I can play the games I like as effective as possible," Forte said.
Turtle Beach makes headsets for a variety of consoles, including PlayStation 4, Nintendo Switch, and Xbox One.
Shares have soared this year, fueled by the viral popularity of social games like mega-hit "Fortnite," which posted a new record monthly player count of 78 million in August. And though the stock has pulled back from its highs of early August, they're still up more than 1,000 percent in 2018.
For full interview [click here](https://cheddar.com/videos/microsoft-could-buy-turtle-beach-says-analyst-tom-forte).
Chris Versace of Tematica Research LLC shares his thoughts on Jerome Powell's latest comments, the timing of those crucial rate cuts, and what semiconductor stocks he's watching closely.
We battle an onslaught of advertising every time we scroll through social media. Deinfluencers propose a less pricey, more honest approach to how we shop online. Could they convince us to spend less?
Scott Gutz, CEO of Monster.com breaks down the company’s Work Watch Report for 2024, including what’s motivating workers to look for new positions and why they should see A.I. as an opportunity.
Tom Graff, Chief Investment Officer, Facet, discusses what the latest jobs report says about this ‘pretty good’ labor market and why the market should worry less about the Fed’s next decision.
Universal Music Group, which represents artists including Taylor Swift, Drake, and Ariana Grande, has removed its music from TikTok and accused the app of bullying and intimidation.
The average rate on a 30-year mortgage fell 0.06% last week. Although the rate is much higher than it was two years ago, the decline could relieve buyers already dealing with low inventory and high prices.
As millions of Americans are set to retire, John Carter, President & COO of Nationwide Financial, shares what to expect and how consumers of all ages can better prepare for their golden years.
