Would Microsoft Buy Fortnite Headset-Maker Turtle Beach?
*By Michael Teich*
High-flying gaming headset maker Turtle Beach could find itself a buyer in Microsoft.
That's according to D.A. Davidson senior research analyst Tom Forte, who told Cheddar the company could be an acquisition target as the Xbox-maker angles to become a bigger player in the video game world.
"I would argue Microsoft could just as well buy Turtle Beach rather than try to come up with Microsoft's own lineup of console headsets," Forte said. "Their sweet spot is really the console, and not necessarily the accessories."
While Forte believes Microsoft ($MSFT) has cachet with esports gamers thanks to the Xbox, he thinks the challenge would ultimately be to create a headset that is technologically superior to what Turtle Beach ($HEAR) offers.
Even high-end audio companies like Beats, owned by Apple ($AAPL), have trouble breaking into the esports business.
"No disrespect to Beats, but this isn't really about marketing dollars. It's about who's offering me the best technology so I can play the games I like as effective as possible," Forte said.
Turtle Beach makes headsets for a variety of consoles, including PlayStation 4, Nintendo Switch, and Xbox One.
Shares have soared this year, fueled by the viral popularity of social games like mega-hit "Fortnite," which posted a new record monthly player count of 78 million in August. And though the stock has pulled back from its highs of early August, they're still up more than 1,000 percent in 2018.
For full interview [click here](https://cheddar.com/videos/microsoft-could-buy-turtle-beach-says-analyst-tom-forte).
Geoff Freeman, president and CEO of the U.S. Travel association, explains why other nations are outcompeting the U.S., and the innovations that would put American back on top.
Tony Drake, founder of Drake & Associates, breaks down the latest CPI report, why ‘inflation is still trending down,’ and why the Fed doesn’t want to cut rates too soon.
Make sure your love don't cost a thing this Valentine's Day to any scammers. Note: we're not talking about your partner that didn't do the dishes after saying they would.
Landing founder and CEO Bill Smith shares how the company’s new Nomad pass and partnership with Frontier Airlines allows subscribers unlimited airfare and accommodations.
The pandemic yielded government financial support and (eventually) a surprisingly strong job market — but racial wealth disparities grew. Why is it so difficult to close the wealth gap?
Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice.
Joe Pompliano, author of the Huddle Up newsletter, breaks down the biggest moments from Super Bowl LVIII, from potentially record-breaking viewership to Taylor Swift’s highly anticipated appearance.
David Wright, President and owner of Wright Financial Group, shares his thoughts on why the Federal Reserve seems hesitant to cut rates, and why regional bank stocks could help move the needle.
