The Ad Council is a non-profit promoting public service advertisements with the goal of tackling social issues. The organization is behind campaigns such as "Smokey Bear," and "Friends Don't Let Friends Drink and Drive." Lisa Sherman, President and CEO of Ad Council, sat down with Kristen Scholer to discuss some of the group's most successful campaigns of the year.
Sherman says the organization uses the super power of media for good causes. On the top of the list of social issues are suicide and breast cancer. Sherman fills us in on the Ad Council's campaigns for suicide prevention and for raising awareness of the fact that African-American women are significantly more likely to get breast cancer than white women are.
The Ad Council's "Love Has No Labels" campaign went viral and became a big hit for the non-profit. The original video was seen around the world over 160 million times. Sherman highlighted the Diversity and Inclusion PSA as the ad she is most proud of.
Sēkr, a mobile app that aims to improve and digitize the outdoor travel experience, announced this week that it raised a $2.25 million seed round. In the Sēkr app, users can get access to more than 50,000 campsites throughout the U.S. including the nation's largest database of free campsites. The company is saying it is on a mission to make every step of the planning experience for outdoor travel easier, safer, and more social. Breanne Acio, co-founder and CEO of Sēkr, and Jess Shisler, co-founder and COO, joined Cheddar News' Closing Bell to discuss.
In a 5-4 vote, the U.S. Supreme Court allowed for a controversial new version of the Alabama congressional map to remain in place. The lower court had previously ordered that the state must redraw that congressional map because it violates the Voting Rights Act by diluting the political power of Black voters. Redistricting expert Yurij Rudensky joins Cheddar News to weigh in.
The Winter Olympics are in full swing and athletes from around the globe are showcasing their elite skills at a wide variety of events. There's a lot of excitement but also a lot of pressure for these athletes. Former NFL defensive tackle and Super Bowl champion Dominique Easley joined Cheddar News to weigh in.
American freestyle skier Jaelin Kauf joins Cheddar News to talk about taking home the silver medal in the Women's Moguls Final at the 2022 Winter Olympics.
This episode of ChedHER is all about helping women thrive in their careers and rise up in the ranks. Guests include female leaders from across industries including sports, advertising, and so much more.
Sonja Stills, Commissioner of the Mid-Eastern Athletic Conference, joins ChedHER to discuss her experience being the first female leader in this role, and how she plans on carrying on the legacy of the MEAC.
Sheri Bachstein, CEO of The Weather Company and GM of IBM Watson Advertising, joins ChedHER to discuss her successes in this role, and how she's helping women thrive in the c-suite.
