*By Christian Smith* In its largest single-day release, Lay's unveiled eight new chip flavors in its "Taste of America" campaign Wednesday, highlighting iconic foods from different regions in the United States. The new effort features elaborate combinationsーfrom fried pickles with ranch to New England lobster rollsーsomething that may help the company diversify its brand. It wouldn't be the first attemptーin the late 1990s, then-CEO of Frito-Lay's Roger Enrico noticed a [deficit](https://www.huffingtonpost.com/entry/ideas-for-executing-diversity-innovation_us_594be02ee4b062254f3a5c06) with Latino consumers and, in response, gathered a network of Latino employees to revamp certain products. Discovering new and exciting flavors is also a passion of YouTube star Hannah Hart, host of "I Hart Food"ーwhich is why she is partnering with the campaign. "It's actually perfectly in line with everything that I do, which is kind of highlighting local," Hart told Cheddar on Wednesday. The full roster of Lay's flavors includes: Cajun Spice (Central Gulf), Chili Con Queso (Texoma, Mountain, SoCal), Chesapeake Bay Crab Spice (Mid-Atlantic), Deep Dish Pizza (Heartland & Mid-America), Fried Pickles with Ranch (Midwest), New England Lobster Roll (Northeast), Pimento Cheese (Southeast), and Thai Sweet Chili (Pacific Northwest). The new flavors hit shelves nationwide on July 31. Each limited-edition snacks will be available in their corresponding region from July 31 to September 23, and all eight regional options will be sold online. For the full segment, [click here.](https://cheddar.com/videos/hannah-harts-keys-to-cooking-up-delectable-video-content)

Share:
More In Culture
Thanksgiving Manners and Etiquette
Thanksgiving is all about spending time with family and friends, but it also comes with social obligations. Dr. Sheree Sekou, principal consultant at Sheree Sekou Consulting, joined Cheddar News to discuss how to navigate holiday etiquette and answered questions from Cheddar News staff.
Actress Garcelle Beauvais, W.K. Kellogg Foundation Partner for Haiti's Pockets of Hope Campaign
November is when Haiti commemorates becoming the first independent Black republic in the world. And 120 years later, the country's development continues. Haitian-American actress and humanitarian Garcelle Beauvais and Alex Cantave, senior program officer for Haiti at the W.K. Kellogg Foundation spoke with Cheddar News about their partnership to help the country's Pockets of Hope campaign, which looks to generate $90 million for education, health, and economic development initiatives in Haiti over the next three years.
Load More