*By Christian Smith*
In its largest single-day release, Lay's unveiled eight new chip flavors in its "Taste of America" campaign Wednesday, highlighting iconic foods from different regions in the United States.
The new effort features elaborate combinationsーfrom fried pickles with ranch to New England lobster rollsーsomething that may help the company diversify its brand. It wouldn't be the first attemptーin the late 1990s, then-CEO of Frito-Lay's Roger Enrico noticed a [deficit](https://www.huffingtonpost.com/entry/ideas-for-executing-diversity-innovation_us_594be02ee4b062254f3a5c06) with Latino consumers and, in response, gathered a network of Latino employees to revamp certain products.
Discovering new and exciting flavors is also a passion of YouTube star Hannah Hart, host of "I Hart Food"ーwhich is why she is partnering with the campaign.
"It's actually perfectly in line with everything that I do, which is kind of highlighting local," Hart told Cheddar on Wednesday.
The full roster of Lay's flavors includes: Cajun Spice (Central Gulf), Chili Con Queso (Texoma, Mountain, SoCal), Chesapeake Bay Crab Spice (Mid-Atlantic), Deep Dish Pizza (Heartland & Mid-America), Fried Pickles with Ranch (Midwest), New England Lobster Roll (Northeast), Pimento Cheese (Southeast), and Thai Sweet Chili (Pacific Northwest).
The new flavors hit shelves nationwide on July 31.
Each limited-edition snacks will be available in their corresponding region from July 31 to September 23, and all eight regional options will be sold online.
For the full segment, [click here.](https://cheddar.com/videos/hannah-harts-keys-to-cooking-up-delectable-video-content)
From the end of the Hollywood Foreign Press Association to the beginning of a new zombie apocalypse, here's what's going on in entertainment.
One person was killed and multiple people were sent to local hospitals after a boat capsized Monday during a tour of an underground cavern system built to carry water from the Erie Canal beneath the western New York city of Lockport, officials said.
There was plenty of uncertainty in the run-up to this year’s Tony Awards, which at one point seemed unlikely to happen at all because of the ongoing Hollywood writer’s strike.
Classical music concerts have been popular since the age of Beethoven, Bach, and Mozart, but you've probably never thought about attending one in a cemetery. Our own Chloe Aiello spoke with Andrew Ousley, founder of Death of Classical, to learn more about a concert series held in the catacombs of the Green-Wood Cemetery in Brooklyn.
You may not know her name, but you've probably seen her face. Madhulika Sharma has graced Vogue India and ELLE Magazine and modeled for popular brands such as Reformation and Skims. Cheddar's own Hena Doba spoke with Sharma to discuss her globe-spanning modeling career, her education in fashion history, and working alongside Kim Kardashian.
The intimate, funny-sad musical “Kimberly Akimbo” nudged aside more splashier rivals on Sunday to win the best new musical crown at the Tony Awards on a night when Broadway flexed its muscle in the face of Hollywood writers’ strike and fully embraced trans-rights with history-making winners.
The ChatGPT chatbot, personified by different avatars on a huge screen above the altar, led the more than 300 people through 40 minutes of prayer, music, sermons and blessings.
New York's Assembly and Senate passed a bill to create a commission that would consider reparations for slavery.
New Orleans' Big Freedia, who many heard on Beyonce's new hit "Break My Soul," talks about upcoming business ventures and music projects, including a new show called Big Freedia Means Business on Fuse TV.
Cheddar's own Chloe Aiello tries out some unusual pickle flavors with Eddie Andre, head of brand at Grillo's Pickles.
