Influencer marketing is estimated to be a two-billion dollar industry, and that number is expected to climb quickly. More than two-thirds of companies acknowledge influencer campaigns as an important part of their annual advertising budgets.
DJ and Founder of HBFIT.com Hannah Bronfman explains how she turned her Instagram feed into a business, and landed deals with companies such as Adidas and Tampax. She says it's all about authenticity.
Bronfman also shares her tips for staying true to your New Year's fitness resolutions. It takes 21 days for something to become a habit. Bronfman says more than 80% of people don't make it through those first three weeks.
Susan Bourgeois, Louisiana Economic Development Secretary, talks preparations for Super Bowl LIX, plus Meta’s $10B data center coming soon to North Louisiana.
Triller CEO, Sean Kim, joins Cheddar to discuss how content creators are looking for alternatives in the U.S. as TikTok's future hangs in the balance. Watch!
Uncle Nearest CEO Fawn Weaver joins Cheddar to talk alcohol warning labels, the future of the alcohol business and why she thinks DEI has a PR problem. Watch!
