Influencer marketing is estimated to be a two-billion dollar industry, and that number is expected to climb quickly. More than two-thirds of companies acknowledge influencer campaigns as an important part of their annual advertising budgets.
DJ and Founder of HBFIT.com Hannah Bronfman explains how she turned her Instagram feed into a business, and landed deals with companies such as Adidas and Tampax. She says it's all about authenticity.
Bronfman also shares her tips for staying true to your New Year's fitness resolutions. It takes 21 days for something to become a habit. Bronfman says more than 80% of people don't make it through those first three weeks.
JetBlue says it will end a partnership with American Airlines in the Northeast after losing a court fight over the deal, and will instead focus on salvaging its proposed purchase of Spirit Airlines.
Meta has unveiled an app called Threads to rival Twitter, targeting users looking for an alternative to the social media platform owned — and frequently changed — by Elon Musk.
Contract negotiations between UPS and the union representing 340,000 of the company's workers broke down early Wednesday with each side blaming the other for walking away from talks.
Meta is poised to launch a new app that appears to mimic Twitter, marking a direct challenge to the social media platform owned by billionaire Elon Musk.
