Influencer marketing is estimated to be a two-billion dollar industry, and that number is expected to climb quickly. More than two-thirds of companies acknowledge influencer campaigns as an important part of their annual advertising budgets.
DJ and Founder of HBFIT.com Hannah Bronfman explains how she turned her Instagram feed into a business, and landed deals with companies such as Adidas and Tampax. She says it's all about authenticity.
Bronfman also shares her tips for staying true to your New Year's fitness resolutions. It takes 21 days for something to become a habit. Bronfman says more than 80% of people don't make it through those first three weeks.
Snapchat has announced new measures and policies like features including restrictions on friend suggestions and a new system to remove age-inappropriate content.
YouTube comedian and writer Lilly Singh is partnering with Aavrani to work on a new hair care collection. Singh spoke with Hena Doba and provided Cheddar News with a glimpse of her new project. "I'm going to say that choices are what makes the beauty industry so amazing," Singh said.
Google will soon require that political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered.
Online gig work is growing globally, particularly in the developing world, creating an important source of employment for women and young people in poorer countries where jobs are scarce, according to a World Bank report released Thursday.
