Hannah Bronfman has some simple advice for gaining visibility and viral recognition on social media. “Hone your voice, know your audience, and make that connection very real,” the DJ told Cheddar. “I don't think there’s any tricks or gimmicks. You never want to say the same story twice.” The opportunity for social media influencers is a big one: some estimate the market is worth more than $1 billion. Bronfman, with more than a half million followers across her social media platforms, recently nabbed partnerships with Tampax, Amex, and Adidas. She credits her Instagram presence with helping her land those deals. But crafting a career out of social media, she says, isn’t a walk in the park. “It is extremely time consuming, I’m not going to lie,” Bronfman noted. “Especially when you’re creating content for yourself, a site, and other people. It becomes a lot.” For full interview [click here](https://cheddar.com/videos/hannah-bronfmans-keys-to-building-a-social-brand).

Share:
More In Culture
Streaming Services Compete for South Korean Content
The record-breaking success of "Squid Game" on Netflix has many media companies competing to produce, stream, and invest in new content from South Korea. Netflix has spent half a billion dollars on developing Korean content this year, and other streaming services are taking note. Seth Schachner, managing director at StratAmericas and digital business executive, joins Cheddar News to discuss.
Elon Musk and Jack Dorsey Weighing In On Web 3.0
The two tech- billionaires Elon Musk and Jack Dorsey are the latest voices to discuss the new hypothetical internet called Web 3.0. According to the billionaires, the new concept is just a "marketing buzzword" and cannot exist without venture capitalists or large backing. However, advocates of the Web 3.0 believe this decentralized space is the next big thing to help put ownership back into the hands of the people. Senior News Editor at The Verge, Richard Lawler, joined Cheddar to discuss more.
The Growth of the Gaming Industry in 2021
This year, the games market will generate total revenues of $180.3 billion dollars, a significant increase from 2020. While the industry continues to grow and expand into new spaces, such as the metaverse, there is still plenty of room for growth and reform in this male-dominated market. Katie Robinson, content creator, joins Cheddar News to discuss.
Tips for Finding the Best Home for Your Family
Jacob Channel, Senior Economic Analyst at LendingTree, joins Cheddar to discuss some of the most family-friendly metros in the U.S., and tips for house hunting for a family in the new year.
'Cobra Kai' Star Jacob Bertrand on Season 4, Podcasting With Co-Star Xolo Maridueña
The hit series "Cobra Kai" on Netflix is about to drop the fourth season on December 31. Jacob Bertrand, who plays Eli "Hawk" Moskowitz, joined Cheddar to talk about what viewers can expect from his character in the upcoming season and why it translates so well with new audiences as well as fans of the original "Karate Kid" film. Bertrand also discussed his podcast with series co-star Xolo Maridueña called "Lone Lobos."
Fun Facts Behind This Year's Times Square New Year's Eve Ball
The theme for this year's Waterford Crystal Times Square New Year's Eve Ball is the 'Gift of Wisdom.' Waterford Crystal's Master Artisan Tom Brennan joins Cheddar News to discuss the story behind this year's theme, how Covid is impacting New Year's celebrations and some surprising facts about the Waterford Times Square ball.
Holiday Retail Sales Rose 8.5% From 2020, Mastercard Says
Despite challenges like inflation, labor and product shortages, and the Omicron variant, holiday sales saw record levels of growth this year, according to a new report from Mastercard SpendingPulse. The group reports on national retail sales across all payment types, finding that holiday sales rose at the fastest pace in 17 years this year. Mastercard senior advisor and former chariman and CEO of Saks Incorporated Steve Sadove joined Cheddar News' Closing Bell to discuss.
Load More