Hannah Bronfman has some simple advice for gaining visibility and viral recognition on social media. “Hone your voice, know your audience, and make that connection very real,” the DJ told Cheddar. “I don't think there’s any tricks or gimmicks. You never want to say the same story twice.” The opportunity for social media influencers is a big one: some estimate the market is worth more than $1 billion. Bronfman, with more than a half million followers across her social media platforms, recently nabbed partnerships with Tampax, Amex, and Adidas. She credits her Instagram presence with helping her land those deals. But crafting a career out of social media, she says, isn’t a walk in the park. “It is extremely time consuming, I’m not going to lie,” Bronfman noted. “Especially when you’re creating content for yourself, a site, and other people. It becomes a lot.” For full interview [click here](https://cheddar.com/videos/hannah-bronfmans-keys-to-building-a-social-brand).

Share:
More In Culture
Iron Chef Alex Guarnaschelli Dishes on New Food Network Cooking Competition Show
Food Network star Alex Guarnaschelli joined Cheddar's Baker Machado to dish on her new cooking competition show "Alex vs. America." The Iron Chef will be taking on three challengers at a time in a contest she hopes brings a unique look at the genre. "I think the reality of the show, the truth of those competitions, the grittiness, the waiting, the choices," said Guarnaschelli, listing what she hopes comes across from her show.
Issues Facing the Black Community Ahead of MLK Day
Jewell Jackson McCabe, chair of the Keep Love Alive Campaign and founder of the National Coalition of 100 Black Women, and Marvin Owens, chief engagement officer of Impact Shares and former senior director of Economic Development at the NAACP, join Cheddar News to reflect on racial issues still prevalent in America.
Sky Harbour Group to Land on NYSE Via SPAC Deal
Sky Harbour, a company developing private aviation infrastructure, is gearing up to land on Wall Street. The company announced plans to go public through a SPAC deal with Yellowstone Acquisition Company, valuing the combined venture at $777 million. The company will trade on the New York Stock Exchange as $SKYH.
Salary Negotiation Tips; Representation in Beauty
On this episode of ChedHER: Model and Fashion Designer Catie Li breaks down what work needs to be done to improve representation in the beauty industry; Jessie Woolley-Wilson, President and CEO of DreamBox Learning, explains how technology is transforming the way the world learns, and her career journey as a leading woman of color in the tech industry.
One Influencer's Take on Representation in Beauty
Model and Fashion Designer Catie Li joins ChedHER to discuss her unique journey into the modeling world, designing her very own Amazon The Drop collection, and what work needs to be done to improve representation in the beauty industry.
Load More