Hannah Bronfman has some simple advice for gaining visibility and viral recognition on social media. “Hone your voice, know your audience, and make that connection very real,” the DJ told Cheddar. “I don't think there’s any tricks or gimmicks. You never want to say the same story twice.” The opportunity for social media influencers is a big one: some estimate the market is worth more than $1 billion. Bronfman, with more than a half million followers across her social media platforms, recently nabbed partnerships with Tampax, Amex, and Adidas. She credits her Instagram presence with helping her land those deals. But crafting a career out of social media, she says, isn’t a walk in the park. “It is extremely time consuming, I’m not going to lie,” Bronfman noted. “Especially when you’re creating content for yourself, a site, and other people. It becomes a lot.” For full interview [click here](https://cheddar.com/videos/hannah-bronfmans-keys-to-building-a-social-brand).

Share:
More In Culture
EdTech Platform Multiverse Raises $220M to Expand Professional Apprenticeships
Tech apprenticeship platform Multiverse became a unicorn with a $1.7 billion valuation, after raising $220 million in a Series D round. As companies across the country face challenges in hiring and retaining tech talent, Multiverse says it's trying to offer a solution with a new way to train and hire workers that can serve as an alternative to college and corporate training. Sophie Ruddock, VP and GM North America of Multiverse, joins Cheddar News' Closing Bell to discuss.
Shaq on Stephen Curry: 'Greatest Shooter of All Time'
Cheddar's Kristen Scholer caught up with all-time NBA great Shaquille O'Neal in his hometown of Newark, NJ, working with Icy Hot to repair rundown basketball courts around the country. The Hall of Famer also spoke about the current NBA finals between the Boston Celtics and Golden State Warriors and had a lot of praise for the Warrior's guard Stephen Curry. "He's the greatest shooter of all time. I had a conversation with Stephen A. [Smith], where does he rank? He's a special player. He has his own category," Shaq said.
Ways to Improve Employee Engagement; Data-Driven Approach to Mental Wellness
On this episode of On The Job presented by ADP: Gemma Burgess, CEO of Ferguson Partners, explains what people are looking for in an employer, and how to convey positive work culture to potential employees; Amy Leschke-Kahle, Vice President of Performance Acceleration at The Marcus Buckingham Company, an ADP company, breaks down how encouraging employee engagement and empowering employee voices can benefit every workplace and busts a myth about employee engagement while working from home; Jim Huether, CEO of Hyperice, discusses Hyperice's new employee mental health initiative, known as the Workplace Alliance, with 100-plus companies to combat the ongoing mental health crisis and how they're taking a hands-on, data-driven approach to the mental health crisis.
Load More