Lindsey Roy, CMO of Hallmark Greetings discusses the company's latest line of Signature Greetings cards that come in rich papers, textures and embellishments. She also explains how Hallmark has been impacted by the evolving digital landscape and how the company has adapted their marketing strategy.
Roy notes that despite an increasingly digital world, greetings cards are 'as relevant as ever' as people continue to seek authentic ways to stay in touch with the people they love. She talks about the sale of Hallmark Greetings on Amazon, and how their products try to have something for all celebrations, regardless of culture or religion.
Much like all the upheaval shaking the world, the huge swings rocking Wall Street may feel far from normal. But, for investing at least, this is normal.
Joe Cecela, Dream Exchange CEO, explains how they are aiming to form the first minority-controlled company to operate an exchange in U.S. history. Watch!
