Groupon’s founder and former CEO is trying to disrupt a new industry: audio production.
Andrew Mason’s Descript edits audio like a word processor. The app, which launched last week, allows users to transcribe audio files and add or delete words straight from the transcription.
“Something like Descript, where you can just show people words and allow them to use their editorial brain in order to craft content experience instead of doing it through engineering tools, makes it possible for a lot more of us to do this,” Mason told Cheddar.
Mason said that, while some people think of music first when they think audio, his company is targeting “talk-driven media” in both video and audio. The company says that changes made to transcripts will reflect in audio files.
The company says it has 8 staffers on, and recently secured $5 million in funding from venture capital firm Andreessen Horowitz.
For full interview [click here](https://cheddar.com/videos/groupon-co-founder-starts-new-venture).
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