*By Chloe Aiello*
Graffiti artist to the stars Darrius "Spraykid" Ford isn't seeking out new celebrity clients. Instead, he's leveraging his success to prop up new and emerging artists.
The Chicago-based Ford's favorite medium is graffiti, but he said he's always partial to "layering" different materials.
"Everything I work with has layers ー I work in a non-traditional sense, I use spray paint, oil paint, household paint, hand paint. I layer my work, nothing is ever clean cut."
He's also collaborated with rapper Post Malone on his fashion, and is the fashion art director for rapper 2 Chainz' CEO Millionaires clothing line.
Now, he's helping other pop artists to gain the kind of exposure he craved at the beginning of his career through his Pryme Art Agency.
"Pryme is a hub for new and emerging artists, pop artists, pop culture. We create a platform for artists who don't have the exposure of top-tier pop artists or street artists," Ford told Cheddar on Thursday.
His agency is as diverse as his own tastes ー Ford doesn't discriminate.
"Fashion is art to me. Hip hop is art. Music is art. Creative direction, graphic design, and painting," he said.
Still, not all artists are created equal. What sets an artist apart in Ford's mind is a good grasp of art history.
"You need to know the significance of what your art is and the history of art. If you have any inspiration, it is always good to know what your background is."
For full interview [click here](https://cheddar.com/videos/pryme-art-agency-is-founded-by-artists-for-artists).
Peacock shared the trailer for the second season of the celebrity competition show, 'The Traitors.'
Darden, the parent company of chain restaurants like Olive Garden and Ruth's Chris Steakhouse, beat Wall Street estimates in its latest earnings report.
A former Facebook executive pled guilty to stealing more than $4 million from the company while she was employed there.
Rising safety concerns over water bead products marketed to kids have prompted major retailers like Amazon, Target and Walmart to pull some toys off their shelves.
The Congressional Budget Office said Friday it expects inflation to nearly hit the Federal Reserve's 2% target rate in 2024, as overall growth is expected to slow and unemployment is expected to rise into 2025, according to updated economic projections for the next two years.
Intel is out with a new product to challenge other big players in the space like Nvidia and AMD.
Stocks fell after the opening bell Friday but will end on another positive week.
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Americans picked up their spending from October to November as the unofficial holiday season kicked off, underscoring that shoppers still have power to keep buying.
The average long-term U.S. mortgage rate dropped below 7% to its lowest level since early August, another boost for prospective homebuyers who have largely been held back by sharply higher borrowing costs and heightened competition for relatively few homes for sale.
